Yet another reason why it is difficult not to love memes is that we never truly know where they will take us next. Sure, we see plenty of repeats of different formats, concepts, and even word-for-word memes themselves, but that leaves us all the more taken by surprise when they decide to throw a curveball. We may act like looking at memes is a low-effort pastime and in many respects, that can't be denied, but it also takes real persistence to plow through however many images and videos to get to the good stuff. It almost makes you into an explorer of sorts, although we don't want to get too carried away with fanciful ideas of our own importance when all we're really doing is continuously doomscrolling. Still, it makes the experience even more fun and we don't want to take away from that, especially when there are yet more memes to discover.