888 Holdings plc completes rebrand to Evoke plc

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Evoke plc, a premier betting and gaming entity boasting globally recognized brands like William Hill, 888sport, 888casino, 888poker, and Mr Green, is thrilled to announce its official launch today following its rebrand from 888 Holdings plc.

With an array of leading brands in its arsenal, Evoke has a distinct mission: to enrich lives by providing top-notch betting and gaming experiences that captivate players worldwide. Leveraging its strengths—from proprietary technology to award-winning content—it aims for growth while prioritizing player safety above all.

The transition to Evoke, aligned with the Group’s core values, consolidates colleagues under a singular identity, fortifying the business to realize its considerable potential alongside its strategic framework and value creation plan.

All consumer-facing brands, such as William Hill, 888casino, 888sport, 888poker, and Mr Green, will retain their original names.

Per Widerström, CEO of Evoke plc, remarked:

Today heralds the dawn of an exciting chapter for Evoke. By uniting our endeavors under a cohesive brand identity, we embody a forward-thinking approach and a steadfast dedication to delivering unparalleled betting and gaming experiences globally. With our transparent strategic framework and value creation plan, we are poised to establish Evoke as a cornerstone of the global betting and gaming landscape for years to come.