Atlaslive and Alea start partnership to enhance casino offerings

[Wolf32]

Atlaslive has announced a new partnership with Alea, a data-driven casino games aggregator. Together, the two companies aim to deliver tailored, data-driven gaming experiences designed to increase player engagement and drive operator success.

Atlaslive’s feature-rich platform provides sports betting and casino operators with a customizable, scalable solution. Partners are free to tailor the platform to their brand style and market preferences, whether they are targeting a regional niche or a global audience.

With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries and more, operators can offer a diverse selection to suit every player demographic. This extensive collection will now be complemented by Alea’s aggregation, creating an unrivaled selection of casino content.

Lidiya Vakulenko, COO of Atlaslive, commented on the collaboration:

At Atlaslive, our goal is to provide operators with not only a powerful platform, but also the tools and content they need to stand out in a competitive market. Our partnership with Alea expands our already robust casino offering with an even greater variety of games, while adding sophisticated analytics that help our partners develop gaming experiences tailored to their audience. This partnership is a game-changer for both the companies and our partners.

In addition to the extensive gaming portfolio, the Atlaslive platform provides operators with advanced tools for creating user segments and automated marketing triggers. This allows operators to develop personalized campaigns and offers based on player behavior, increasing engagement, retention and ultimately revenue.

Jordi Sendra, CEO of Alea, also commented on the collaboration:

We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not only a wide range of top-tier games, but also the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new opportunities for both the businesses and operators we serve around the world.

Combining Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform casino operations by providing the tools to help them grow and thrive in a competitive gambling environment.