Data-Driven Decisions in Educational VR: The Impact of GameAnalytics on GRX Immersive Labs

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We’ve had an awesome experience because it’s pretty seamless integrating the API. It’s very easy. We don’t need to worry about the calls or how to integrate properly. We just add the plugin.

– Saurabh Saxena, Lead Developer at GRX Immersive Labs.

GRX Immersive Labs, a pioneering creative studio, specializes in immersive storytelling and culturally-driven educational experiences. The studio has expanded into developing interactive technologies, including video games. Their latest project, supported by Verizon Innovative Learning HQ, focuses on creating an engaging educational experience that teaches students how to create music. By blending immersive media with culture and social emotional learning, GRX empowers students to connect with their heritage while developing valuable creative and technical skills.

Saurabh describes:

In the app, students can move through a vibrant, interactive world, creating drum beats, playing the piano, and accessing a library of notes, all while learning about the cultural roots of music. They can complete an entire music production while exploring educational themes. It’s like Fortnite, but instead of battling, they’re engaging with music, creativity, and cultural storytelling.

Meeting the analytical demands of educational apps​

GRX needed a kid-safe tool that met the stringent data privacy requirements for educational apps. After a Q&A session, GameAnalytics became their top choice – offering all the necessary measures to ensure compliance with data protection regulations.

We had a lot of questions about privacy and data storage as this app is for children. Your support was great and answered all our questions.

After a smooth API integration, GRX created custom dashboards to keep all crucial metrics in one dashboard – making it easy to share internally and with non-technical stakeholders at partner schools. With real-time monitoring of DAU, playtime, session count, new users and retention metrics, they gained immediate insight into key KPIs during school showcase events.

It’s very important for teachers to see what their students are doing inside the app so they can plan their lessons accordingly.

GRX Immersive Labs plans to expand the use of GameAnalytics to future iterations of the app, and explore automatic reporting of KPIs for teachers on a recurring basis – a key feature of GameAnalytics Pro.

The integration of GameAnalytics brought several positive outcomes for the studio. The easy integration and customizable dashboards saved development time and internal resources. Real-time monitoring and detailed analytics provided deeper insights into user engagement and app performance. The ability to generate and share concise reports empowered internal and external stakeholders to make data-driven decisions. Additionally, with KidSAFE and other certifications, GRX rest assured that their app continues to meet all necessary data privacy regulations, instilling confidence in their partners and users.