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The rap war between Kendrick Lamar and Drake seems like itâs over. The winner by unanimous decision: Kendrick Lamar. But the beef is so culturally all-encompassing that even the secondary drama is going viral this week. Let me break it down for you. I'm also going to talk about the "Block Party" campaign, whether you should put pickles in your Dr. Pepper, and introduce you to my favorite new phrase: "That's poop from a butt."
This weekâs viral videos are the thousands of version of the song âBBL Drizzyâ that are blowing up all over social media. Let me explain: On one of the open salvos of the war between Drake and Kendrick, Drake put out the track âPush Ups,â where he tell Kendrick associate Metro Boominâ to âshut yo ho-ass up and make some drums." So last week, Metro took him up on the offer and released a track called "BBL Drizzy," a remix of a song by King Willonius. âthe âBBLâ part of the title refers to Drake having supposedly undergone Brazilian butt-lift surgery. Anyway, Metro removed the copyright from the song, and told the public that heâd give $10,000 to whoever who made the best verse for the track. It all went viral, and literally the entire world started recording songs that attack Drake. Essentially Metro started handing out free bats and saying, âIâll pay you to beat that dead horse over there.â
Here are only a few of the highlights of the tens of thousands of versions of BBL Drizzy:
If you had any doubts about who won the Great Rap War of 2024, Drake is out there getting dissed by a harp.
All wars have unintended consequence, and this one might be resulting in literacy. Or so says Ms. C., a teacher with a TikTok account. On a recent video she said: âI have students who hate reading that are doing the most meticulous, close reading of these lyrics that I have ever seen. Theyâre finding subtle quadruple entendres and explaining them eloquently to their peers.â
Earlier this week, TikTok user blockout2024 posted this video where they suggest that celebrities will lose money if people block them on social media. In a followup video, they explains "When we hate on them, they make money. When we praise them, they make money. But when we block their social media accounts and completely forget their names, they lose it all.â
The trend, alternately called âCelebrity Block Partyâ quickly caught on on TikTok, Twitter, Instagram, and everywhere else. Although the initial video seemed to have been posted in response to displays of wealth at the Met Gala early this week, a larger concern quickly coalesced: some celebrities, blockers believe, are not using their platforms to sufficiently support Palestine in its conflict with Israel. The main targets: Kim Kardashian and Taylor Swift, both of whom are fairly centrist, bordering on apolitical.
It's too soon to tell whether it's working or not, but Iâd put a lot of money on âIt is not working.â Online activism doesnât have a great track record. People online tend to overestimate their importance, and the Block Party campaign relies on fans of Taylor Swift caring about Palestine more than they care about getting updates from Swift. Maybe Iâm cynical, but I donât see that happening in large enough numbers to matter. If even a million followers blocked Taylor Swift because of this campaign, sheâd have 282 million left. And thatâs just on Instagram. Without commenting on the specifics of Middle East politics, the whole thing has a #Kony2012 vibe.
Bumble unveils the terrifying future o#Kony2012/HEADING]
What is âBBL Drizzy?â
This weekâs viral videos are the thousands of version of the song âBBL Drizzyâ that are blowing up all over social media. Let me explain: On one of the open salvos of the war between Drake and Kendrick, Drake put out the track âPush Ups,â where he tell Kendrick associate Metro Boominâ to âshut yo ho-ass up and make some drums." So last week, Metro took him up on the offer and released a track called "BBL Drizzy," a remix of a song by King Willonius. âthe âBBLâ part of the title refers to Drake having supposedly undergone Brazilian butt-lift surgery. Anyway, Metro removed the copyright from the song, and told the public that heâd give $10,000 to whoever who made the best verse for the track. It all went viral, and literally the entire world started recording songs that attack Drake. Essentially Metro started handing out free bats and saying, âIâll pay you to beat that dead horse over there.â
Here are only a few of the highlights of the tens of thousands of versions of BBL Drizzy:
The original versionâs laid-back 1970s vibe.
YouTube rapper Packgodâs take.
Jokey YouTube rapper Yukonâs version.
Japanese version of BBL Drizzy.
A merengue cover.
A harp version of BBL Drizzy.
If you had any doubts about who won the Great Rap War of 2024, Drake is out there getting dissed by a harp.
Kendrick vs. Drake feud encouraging literacy?
All wars have unintended consequence, and this one might be resulting in literacy. Or so says Ms. C., a teacher with a TikTok account. On a recent video she said: âI have students who hate reading that are doing the most meticulous, close reading of these lyrics that I have ever seen. Theyâre finding subtle quadruple entendres and explaining them eloquently to their peers.â
Why is âBlockout 2024â trending?
Earlier this week, TikTok user blockout2024 posted this video where they suggest that celebrities will lose money if people block them on social media. In a followup video, they explains "When we hate on them, they make money. When we praise them, they make money. But when we block their social media accounts and completely forget their names, they lose it all.â
The trend, alternately called âCelebrity Block Partyâ quickly caught on on TikTok, Twitter, Instagram, and everywhere else. Although the initial video seemed to have been posted in response to displays of wealth at the Met Gala early this week, a larger concern quickly coalesced: some celebrities, blockers believe, are not using their platforms to sufficiently support Palestine in its conflict with Israel. The main targets: Kim Kardashian and Taylor Swift, both of whom are fairly centrist, bordering on apolitical.
It's too soon to tell whether it's working or not, but Iâd put a lot of money on âIt is not working.â Online activism doesnât have a great track record. People online tend to overestimate their importance, and the Block Party campaign relies on fans of Taylor Swift caring about Palestine more than they care about getting updates from Swift. Maybe Iâm cynical, but I donât see that happening in large enough numbers to matter. If even a million followers blocked Taylor Swift because of this campaign, sheâd have 282 million left. And thatâs just on Instagram. Without commenting on the specifics of Middle East politics, the whole thing has a #Kony2012 vibe.